Sweet done right

What a Date is the natural, nutrient-filled, fibre-rich snack you haven’t met yet.

 Started by nature, finished by hand

These days, even the ‘healthy’ snacks are ultra-processed, with an endless list of ingredients no one can pronounce. 

Not What a Date. 

What nature starts, we finish by hand for a naturally sweet indulgence to satisfy your cravings. With just a few quality ingredients, it’s a luxurious treat, a clean energy boost, and a nutritional powerhouse packed with vitamins, minerals and antioxidants. 

Dates with destiny

We work with a handful of date varieties, each a match made in heaven for our gourmet fillings. 

Our slow and intentional farming techniques honour the trees’ unique needs. And there’s no task too delicate. We even wrap the growing dates in cotton bags, shielding them from dust and pests without chemical pesticides. We might produce less than half what an industrial farm does, but our dates’ luscious size, flavour and texture tell us we’re on the right track.

The second most important ingredient in our snacks is sunlight. And though you won’t find it on the label, our dates get a double dose. First, the sun’s rays concentrate the dates’ natural sugars and promote mineral absorption from the soil for that satisfying nutrient boost. We then handpick each fruit at just the right moment and sun-dry them for a sweet and rich result. 

A date with the future

We work with the land rather than against it to make sure we can keep dishing up our best dates now and in the future. We reject mass production, minimize water consumption (date trees are naturally water-efficient), preserve local biodiversity and repurpose organic waste into next season’s compost.

Delicious, convenient, wholesome

Minimal ingredients, maximum flavour, fibre and body-boosting nutrients. Whether you need a post-workout recharge or clean coffee break treat, you just met your dream date.